Let’s get work done with

Let’s get work done with

INTRODUCTION

Hifi is an online platform that connects users to services they need for their home.

Role

Product Designer

Tools

Figma, Optimal Sort, Maze

Timeline

2 months

01

Overview

BACKGROUND

In urban areas, frequent moves driven by fluctuating rent add significant stress to daily life. Many compare the experience to a breakup or divorce, with packing and downsizing cited as the most overwhelming parts.

PROBLEM

The moving process can be extremely stressful and overwhelming.

GOAL

We want to understand what adults struggle with the most when searching for services they need during their move. With this knowledge, we can provide a seamless experience that will reduce stress levels.

02

Discover

RESEARCH PLAN

A few things we’ll need to figure out first...

Learn what users look for and prioritize while moving
Determine what methods/resources users currently use & their experience with it
Understand how users feel while moving & what causes them to feel th way they do

COMPETITICE ANALYSIS

We accessed three popular websites that cater to services related to moving. Although they all have their strengths, there wasn’t one that had both the visuals and usability that would create a seamless experience.

View full competitive analysis

USER RESEARCH

One on one interviews were conducted in order to learn about users’ frustrations & needs. Participants ages ranged from 25-60 and have moved within the past 2 years.

Some of our findings:

Most participants had help from friends & family
100% expressed importance of price & good reviews
100% preferred the convenience of searching online but few mentioned contacting a business directly

View full analysis

After finding the participants’ common pain points & needs, a clearer picture forms in who will be using this platform.

How might we assist movers who feel overwhelmed and stressed to instill more confidence in their moving process?

03

Ideate

STORYBOARD

Scenarios were crafted to walk in the users’ shoes. Allowing us to understand what they are looking for.

TASK & USER FLOWS

User flows helped translate our users’ needs & goals into steps inside of the product.

Task flows formed the structure of the product by creating a direct path to our users’ goals. This prioritizes the key screens needed to start wireframing.

04

Design

MID FIDELITY SCREENS

We digitized initial concepts for key screens extrapolated from the user task flows for signing up & booking a service.

BRANDING & UI DESIGN

“Hifi” has a youthful fun vibe with its bright saturated tones. The blue instills trust, yet calms the eyes. While purple, often used for royalty in the past, exudes an air of confidence. THe typeface chosen is clean & comfortable on the eyes.

One of the keywords for ‘hifi’ is being insightful & transparent. This inspires the minimal no fuss look that the UI design embodies. Round corners & solids colors ease the journey the user will go through.

05

Test

USABILITY TESTING

Testing was conducted unmoderated on Maze with participants between ages 20-40. Our goal is to determin e if users are ablet to navigate the website intuitively. This is also a chance to confirm that the interface is overall friendly & easy to use.

INTERATIONS

Iteration #1: SIgn up confirmation

Users were confused as to why the welcome screen after signing up would lead to their account when what they would first want to do is book a service.

The CTA button is switched on the sign up confirmation page to reflect that thought process, allowing a seamless experience for users to get started on the search screen to start the process of booking a service.

Users were confused as to why the welcome screen after signing up would lead to their account when what they would first want to do is book a service.